Hattie Newman video

Youtube.com. 2016. [online] Available at: <https://www.youtube.com/watch?v=XDxCKFZiFEQ&t=9s>

Transcribe a quote from the practitioner where they describe the work – write a sentence explaining why this quote interests you.

“They are essentially like 3d illustrations commissioned to kind of convey a message if whether it is like illustrating an editorial or an advert for something or advertising a product.”

I am interested in her description of 3d illustrations. She used flat paper to build 3d buildings but finally used photography as an outcome. This process experienced a change from 2d to 3d finally 2d again. And these graphic 3d objects can integrate and construct a really narrative scene, which is different from pure 2d work and 3d work.

How does the designer/artist use materials, visual style and finish to communicate to an audience?

Most of Hatties works are made of paper, but some of them are made of wood and polystyrene. She prefers to make hand-cut since imperfection can add personality to her work. She integrates various architectural elements to establish a storytelling setting like a small world and can efficiently tell the story with the audience.

In your own words, describe how the form of the objects can be said to be 'archetypal'.

She used a really classic shape of the building, like a traditional American farmhouse, and the building in Netherland. She extracts the common trait of buildings of different places. And she also creates some specific famous buildings like Eiffel Tower, which is unique and is known by our deep mind.

How do scale and location tell a story?

Hettie mentioned one of her projects for Cannon, which is a 3m x 3m work. The scale in the exhibition hall made the work more like an architectural model of display, which actually has a similar effect. It showed a small city with various graphic buildings.

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Project3 Graphic Objects Research

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